Commoditisation of legal services: The mistake most firms are making
Commoditisation is “the process by which goods or services that have economic value end up becoming simple commodities in the eyes of the market or consumers.”
You don’t get to decide if your clients see your legal services as a commodity!
Commoditising legal services
To commoditise or not to commoditise… that is the question. Or is it?
I’ve been working and speaking with law firms for many years now and it is rare that a meeting goes by when the concept